How to obtain the credentials for the Bing Ads source

During this process, you will obtain the following credentials required for the Bing Ads source:

• Account ID
• Customer ID
• Developer Token
• Client ID
• Client Secret
• Refresh Token

Step 1: Register an App in Microsoft Azure

If you haven’t already, sign up for Microsoft Azure and log in to the Azure Portal.

In the Azure Portal, search for and open the App registrations service.

Click New registration and fill in the form:

• Name: Choose a name for your app.
• Supported account types:
  Select:
  Accounts in any organizational directory (Any Microsoft Entra ID tenant – Multitenant) and personal Microsoft accounts (e.g., Skype, Xbox)
• Redirect URI:
  • Platform: Web
  • URI: http://localhost:8080

Click the Register button.

Step 2: Generate Client Credentials

In your registered app, go to Client credentials -> Add a certificate or secret.

Click New client secret.

Provide a description (e.g., Client secret for OWOX App), choose the maximum expiration period (730 days), and click Add.

⚠️ Important: Copy and securely save the client secret value. You won’t be able to see it again later.

At this point, you have:

• Client ID
• Client Secret
• Redirect URI: http://localhost:8080

Step 3: Get Account ID and Customer ID

1. Go to https://ads.microsoft.com/ and log in to your Bing Ads account.
2. Your Account ID and Customer ID can be found in the URL.

Step 4: Get Your Developer Token

In the Bing Ads interface, go to Settings → Developer Settings.

Click Request Token, and copy the generated Developer Token.

Step 5: Generate an Authorization Code

Great! Create a URL by replacing CLIENTID with your Client ID: https://login.microsoftonline.com/common/oauth2/v2.0/authorize?client_id=CLIENTID&response_type=code&redirect_uri=http://localhost:8080&scope=https://ads.microsoft.com/msads.manage offline_access

Open the URL in your browser. Log in and authorize the app by clicking Accept. After authorization, you will be redirected to:
http://localhost:8080/?code=YOUR_CODE

Copy the code value from the URL.

Example:
If the redirect URL is:
http://localhost:8080/?code=M.C519_BAY.2.U.0a895e39-774a-e677-b4bb-8589ce3e0beb
Your Authorization Code is:
M.C519_BAY.2.U.0a895e39-774a-e677-b4bb-8589ce3e0beb

Step 6: Exchange Authorization Code for a Refresh Token

Exchange this code for a refresh token by making a GET request to https://login.microsoftonline.com/common/oauth2/v2.0/token with the following parameters (as form data or in the body of the request):

• client_id = YOUR_CLIENT_ID
• client_secret = YOUR_CLIENT_SECRET
• grant_type = authorization_code
• code = YOUR_AUTHORIZATION_CODE
• redirect_uri = http://localhost:8080
• scope = https://ads.microsoft.com/msads.manage offline_access

After a successful request, you will receive a Refresh Token in the response. Store it securely — this token will be used to authenticate API requests.

✅ Final Summary

At this point, you should have the following credentials:

• Account ID
• Customer ID
• Developer Token
• Client ID
• Client Secret
• Refresh Token

These credentials are required to connect to the Bing Ads source and begin importing your advertising data.